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What If It Doesn’t Have To Be Sustainable?

It doesn’t matter how sustainable something is if it doesn’t work.

Josh Bunch
2 min readAug 21, 2022

Most humans go into each new healthy experiment hoping to remain committed for a lifetime.

Or at least until something better comes along.

This behavior fails more than it succeeds, so we start tinkering. Eventually, instead of tactics that will deliver the desired results, we choose sustainability over outcome. And it shows.

You’ve seen it, maybe even done it. That so-called “diet” that’s full of margaritas and muffins because “that’s sustainable.” Because “you deserve it.” And because “this is what life is all about.”

The problem, of course, isn’t adjusting a failing experiment. That’s great! It’s believing every meal plan needs to be sustainable to be worth doing.

If my goal is to drop 20-pounds and the sustainable meal plan I pursue doesn’t accomplish that, it doesn’t matter how sustainable it is; it’s a failure. A distraction at best, cognitive dissonance at worst.

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Josh Bunch
Josh Bunch

Written by Josh Bunch

Bunch is one of those rare humans who only talks about what he knows; fitness, food, philosophy, and movies. And puppies.

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