The Most Important Lesson To Learn About food

Jess was out of options.

She’d tried everything.

Except for CrossFit.

A bustling businesswoman with a history of failed workouts, Jess was as suspicious as they come; cartoonishly large, emerald eyes calculating her surroundings like a dog at the vet, and a posture that shouted more than she meant it to.

After a few back and forths, Jess committed. A month later, after struggling with gymnastics and falling in love with the barbell, she started seeing changes. But it wasn’t easy.

Up top, Jess was ripped. But down low she was smooth. And she hated it. So much so that, when she finally saw what a few good workouts could do, she gave the whole diet thing a go.

We started by giving Jess a consistent eating plan. A set of meals she could choose to eat, and specific guidelines on when to eat them. And it worked.

Until it didn’t.

Faster than anyone I’ve seen, Jess adapted to her meal plan, halting her progress like rush hour in LA. So what did we do? We changed it every two weeks, and the momentum kept right on going.

Today, Jess still follows the same rules, or she gets fat where she doesn’t want to. That’s just the way it is for her. And that’s the point.

Until I met Jess all those years ago, I would’ve told you no one needed to switch plans that often. And before Rich Froning, I would’ve said no one could look or perform well while drinking a gallon of milk and eating a jar of Jif every day. But here we are.

The point isn’t to get twisted-up about all the different ways to find diet success, it’s to experiment and see what works for you. And I can guarantee you, whatever works for you, won’t be what works for your friend, or the girl with the perfect booty, or the guy with awesome abs. It sounds cliche, but it’s true; when it comes to food, everyone’s different.